Technofascism blog

via Advertising Age.

NEW YORK AdAge.com — Unilever’s Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.

Starting next week, consumers who buy one of the GPS-implanted detergent boxes will be surprised at home, given a pocket video camera as a prize and invited to bring their families to enjoy a day of Unilever-sponsored outdoor fun. The promotion, called Try Something New With Omo, is in keeping with the brand’s international “Dirt is Good” positioning that encourages parents to let their kids have a good time even if they get dirty.

Omo accounts for half of Brazil’s detergent sales and is already found in 80% of homes there, so Unilever’s goal is more to draw attention to a new stain-fighting version of Omo and get it talked about rather than looking for a big increase in sales.

That made the idea of doing a promotion where the prize finds the consumer, rather than the consumer having to look for the prize — and maybe not bothering — appealing.

Fernando Figueiredo, Bullet’s president, said the GPS device is activated when a shopper removes the detergent carton from the supermarket shelf. Fifty Omo boxes implanted with GPS devices have been scattered around Brazil, and Mr. Figueiredo has teams in 35 Brazilian cities ready to leap into action when a box is activated. The nearest team can reach the shopper’s home “within hours or days,” and if they’re really close by, “they may get to your house as soon as you do,” he said.

Once there, the teams have portable equipment that lets them go floor by floor in apartment buildings until they find the correct unit, he said.

Of course, Brazil has a high crime rate, and not everyone is going to open the door to strangers who claim to have been sent by her detergent brand to offer a free video camera. Bullet has thought of that. If the team tracks a consumer to her home but she won’t let them in, they can remotely activate a buzzer in the detergent box so that it starts beeping. And if the team takes too long to arrive, and the consumer has already opened the box to see if she’s a winner or just do laundry, she’ll find, along with the GPS device and less detergent than expected, a note explaining the promotion and a phone number to call.

“Anything can happen,” Mr. Figueiredo said. “We have to be innovative, but we don’t know what reaction to expect from consumers.”

In a big web component, the site experimentealgonovo.com.br (Portuguese for “try something new”) goes live in August, and will include a map showing roughly where the winners live, pictures of each winner and footage of the Bullet-Omo teams hunting down the GPS-enabled detergent boxes, knocking on doors and surprising consumers.

“It costs more than a traditional promotion and is riskier because it’s never been done before, but it’s worth it,” Mr. Figueiredo said. The technology aspect of the promotion costs less than $1 million, out of Omo’s overall marketing budget of about $23 million.

“We believe in using new technology for promotional marketing,” Mr. Figueiredo said.

Plus Bullet just likes figuring out how to ingeniously embed stuff in products. Two summers ago, sales of Unilever’s Fruttare Popsicles soared when Bullet disguised 10,000 iPod Shuffles as popsicles and popped them in freezer cases. The agency’s creatives had noticed while reading their iPod instruction manuals that an iPod can operate at temperatures below freezing. They immediately began freezing their own devices as a test, then constructed a fake ice-cream bar case that mimicked the popsicle but fit an iPod, and a wildly successful summer ice cream promotion was born.

Julian Assange’s comments are in reference to Secretary of Offense Gates’ statement that “WikiLeaks might have blood on it’s hands for leaking the Afghan documents.”

via CNN.com.

(CNN) — WikiLeaks founder Julian Assange said Friday that he was disappointed by criticism from Secretary of Defense Robert Gates over the release of about 76,000 pages of U.S. documents related to the war in Afghanistan.

Gates said Thursday that the massive leak will have significant impact on troops and allies, revealing techniques and procedures.

Assange rejected that assessment Friday, saying in a release that Gates “has overseen the killings of thousands of children and adults” in Afghanistan and Iraq.

Adm. Mike Mullen, chairman of the U.S. Joint Chiefs of Staff, also criticized Assange and the person who gave him the documents. WikiLeaks, Mullen said, was risking lives to make a political point.

“Mr. Assange can say whatever he likes about the greater good he thinks he and his source are doing, but the truth is, they might already have on their hands the blood of some young soldier or that of an Afghan family,” Mullen said Thursday at a Pentagon news conference.

Gates said he asked that the FBI help the Pentagon in its investigation of who might have leaked the documents to Assange’s internet site.

An Army private suspected of leaking classified material, including videos and other documents, has been transferred from Kuwait to a Marine Corps brig in Quantico, Virginia.

Pfc. Bradley Manning, who served as an intelligence analyst in Iraq, was charged in June with eight violations of the U.S. Criminal Code and is the military’s focus in the investigation into who gave thousands of documents to WikiLeaks.

Manning, 22, will remain in confinement as the Army continues the investigation to determine whether he should face the military equivalent of a trial over the charges, according to an Army statement Thursday.

Assange has refused to say where his whistle-blower website got about 91,000 United States documents about the war. About 76,000 of them were posted on the site Sunday in what has been called the biggest leak since the Pentagon Papers about the Vietnam War.

Assange’s statement Friday was harshly critical of Gates, particularly over deaths in Afghanistan.

“Secretary Gates could have used his time, as other nations have done, to announce a broad inquiry into these killings,” the statement said. “He could have announced specific criminal investigations into the deaths we have exposed. He could have announced a panel to hear the heartfelt dissent of U.S. soldiers, who know this war from the ground. He could have apologized to the Afghani people.

“But he did none of these things. He decided to treat these issues and the countries affected by them with contempt. Instead of explaining how he would address these issues, he decided to announce how he would suppress them.

“This behavior is unacceptable. We will not be suppressed. We will continue to expose abuses by this administration and others.”

The parallels to the Lord of the Rings is almost surreal.  Seven magic keys were given to seven techno-lords across the world.  They were given these keys to control the internet in the case of a cyberattack.  During an attack, the internet will be shut down.  When it’s safe again, the seven key lords must travel to the US to meet in a secret underground chamber to reactivate the internet.  But who has the master key?  Maybe someone in the future will go on a quest to throw these magic keys into a volcano?

via BBC:

A Bath entrepreneur has been selected to safeguard the future of internet security across the world.

Paul Kane – who lives in the Bradford-on-Avon area – has been chosen to look after one of seven keys, which will ‘restart the world wide web’ in the event of a catastrophic event.

Mr Kane, based at the University of Bath’s SETsquared Innovation Centre, will be the key holder for Western Europe.

Six other people from across the globe have also been asked to look after a key.

In the event of a security breach – such as a terrorist attack – Mr Kane may be required to travel to a secure location in the US.

Here he will meet five other key holders, to recover the master signing key.

Mr Kane said: “I’m honoured and excited to be recognised for past achievements and current contributions to global internet security.

“We are very pleased to be part of stimulating innovation in the Bath area and see the University of Bath becoming a global centre of excellence for enabling internet technologies.”

Mr Kane and his team at CommunityDNS were brought in as internet specialists to work in partnership with the university.

Simon Bond from SETsquared Innovation Centre said: “We’re delighted to provide an environment where leading British entrepreneurs like Paul Kane can develop globally significant businesses.

“It’s an honour for Bath to be one of the locations for the ‘keys to the internet’ and it is an acknowledgement of the strength of our region and the individuals who live here in global internet security.”

From this month, the internet will become more secure through a new international agreement and process which verifies web sites and helps protect email accounts from fraud, using high tech cryptographic keys.

DNSSEC (domain name system security) is a new online security system that ensures people reach a genuine website, rather than a look-alike pirate site.

It is estimated that up to 8% of internet traffic is fraudulent, and it is hoped that this agreement is a ‘major advance’ in increasing internet security.

You can find out more about the ‘keys’ via a short video on the CommunityDNS website.

There’s a lot of news on the web lately on the coming collapse.   So, I thought I’d point out this thought-provoking documentary on what the world might be like in a complete collapse scenario.  If you haven’t seen it yet, it’s definitely worth a look.  This video is especially entertaining for me since I lived in LA for awhile and some of the scenes of a post-apocalyptic Los Angeles didn’t seem all that different from the way I remember it when I lived there.  My favorite line from the movie is when the survivors ask a goods trader if it’s worth going to LA to stock up on supplies.  He replies, “Nope, it’s not worth it.  You have to shoot your way in, shoot your way out.  And it’s all scraps when you get in there anyway.”  Yep, that pretty much sums up my experience too.

via My Way News – FBI defends guidelines for domestic surveillance.

WASHINGTON (AP) – Under fire from civil liberties groups, the FBI is defending domestic surveillance guidelines that critics fear could unfairly target innocent Muslims in terrorism and other criminal investigations.

Interesting article over at WorldNetDaily about the media blackout of the CIA drone attacks in Pakistan:

When I broke into news reporting during the 1950s, the advice from veteran journalists was: “Kid, if a story is important, stay with it, even if few other reporters do.” Since news of our pilotless killer drones hurling more Hellfire missiles abroad has largely vanished from our press, here is more evidence of President Obama’s fixation on this dark side of our war on terrorism.

via Obama’s in love with drones.

A reader of this blog pointed me to this article on using computers to flood the courts with debt-collection lawsuits.   As the economic system collapses, I suspect we’ll see more and more of this tactic from the least productive members of society.

via NYTimes.com.

As millions of Americans have fallen behind on paying their bills, debt collection law firms have been clogging courtrooms with lawsuits seeking repayment.

Few have been as prolific as Cohen & Slamowitz, a Woodbury, N.Y., firm that has specialized in debt collection for nearly two decades. The firm has been filing roughly 80,000 lawsuits a year.

With just 14 lawyers on staff, that works out to more than 5,700 cases per lawyer.

How is that possible?

The answer to that question is at the heart of a growing debate over the increasing use of the nation’s legal system to collect on bad debts.

Like many other firms, Cohen & Slamowitz relies on computer software to help prepare its cases. While many of the cases represent legitimate claims, critics say the lawsuits are too often based on inaccurate or incomplete information about the debtor or the amount owed.

Already, some state legislators and judges have tried to crack down on collection lawsuits, and on Monday, the Federal Trade Commission weighed in, saying the system for resolving disputes over consumer debts was broken and in need of “significant reforms.”

The commission, which says debt collection is its top consumer complaint, proposed that states require collectors to include more information about debts in their lawsuits, including a breakdown of the current balance by principal, interest and fees, and the relevant terms of the original credit contract, if not the contract itself.

The agency also urged states to adopt measures to make it more likely that consumers would show up in court to defend themselves; currently, most do not, resulting in default judgments.

“We are pushing very hard to make certain that debt collectors have sufficient substantiation, particularly when a consumer challenges the debt,” said David Vladeck, director of the commission’s Bureau of Consumer Protection.

The commission, which has limited authority to write debt collection rules, urged states to take action because most collection cases are filed in state courts.

The litigation boom has been propelled by fundamental changes in the way debts are collected, particularly for credit cards. In recent years, credit card companies have increasingly sold off debt they have considered uncollectible to debt buyers, usually for 5 cents or less on the dollar.

The debt buyers, in turn, may try to collect the debt themselves using traditional practices like sending letters or making phone calls to a consumer to try to arrange a payment plan. Increasingly, they are choosing to sue instead.

Collection law firms are able to handle such large volumes of cases because computer software automates much of their work. Typically, a debt buyer sends a law firm an electronic database that contains various data about consumers, including name, home address, the outstanding balance, the date of default and whether interest is still accruing on the account.

Once the data is obtained by a law firm, software like Collection-Master from a company called Commercial Legal Software can “take a file and run it through the entire legal system automatically,” including sending out collection letters, summonses and lawsuits, said Nicholas D. Arcaro, vice president for sales and marketing at the company.

No group has definitive statistics on debt collection lawsuits, but federal regulators, collection lawyers and judges say the numbers have increased and are straining the court system.

Most consumers fail to show up in court, and those who do rarely have a lawyer. A court judgment gives debt buyers the ability to collect on the debt through actions like wage or property garnishment.

“What they are hoping to recover is the full dollar on some of it,” said Robert J. Hobbs, deputy director of the National Consumer Law Center, an advocacy group. “On most of it, they are hoping to recover 40 or 50 cents on the dollar. And they are hoping to do it with as little work as they can.”

Critics say the business model for some debt buyers and law firms relies on such huge volumes of legal actions that mistakes and abuses are inevitable, in part because the lawsuits are often based on little more than a defendant’s name, address and alleged balance.

“It’s the factory approach to practicing law,” said Richard Rubin, a New Mexico lawyer who represents consumers against debt collectors.

via USATODAY.com.

NEW YORK — Wal-Mart Stores WMT is putting electronic identification tags on men’s clothing like jeans starting Aug. 1 as the world’s largest retailer tries to gain more control of its inventory. But the move is raising eyebrows among privacy experts.

The individual garments, which also includes underwear and socks, will have removable smart tags that can be read from a distance by Wal-Mart workers with scanners. In seconds, the worker will be able to know what sizes are missing and will also be able tell what it has on hand in the stock room. Such instant knowledge will allow store clerks to have the right sizes on hand when shoppers need them.

The tags work by reflecting a weak radio signal to identify the product. They have long spurred privacy fears as well as visions of stores being able to scan an entire shopping cart of items at one time.

Wal-Mart’s goal is to eventually expand the tags to other types of merchandise but company officials say it’s too early to give estimates on how long that will take.

I might get sued for quoting this article in its entirety but every blogger out there should read this.

via Wired.com.

Steve Gibson has a plan to save the media world’s financial crisis — and it’s not the iPad.

Borrowing a page from patent trolls, the CEO of fledgling Las Vegas-based Righthaven has begun buying out the copyrights to newspaper content for the sole purpose of suing blogs and websites that re-post those articles without permission. And he says he’s making money.

“We believe it’s the best solution out there,” Gibson says. “Media companies’ assets are very much their copyrights. These companies need to understand and appreciate that those assets have value more than merely the present advertising revenues.”

Gibson’s vision is to monetize news content on the backend, by scouring the internet for infringing copies of his client’s articles, then suing and relying on the harsh penalties in the Copyright Act — up to $150,000 for a single infringement — to compel quick settlements. Since Righthaven’s formation in March, the company has filed at least 80 federal lawsuits against website operators and individual bloggers who’ve re-posted articles from the Las Vegas Review-Journal, his first client.

Now he’s talking expansion. The Review-Journal’s publisher, Stephens Media in Las Vegas, runs over 70 other newspapers in nine states, and Gibson says he already has an agreement to expand his practice to cover those properties. (Stephens Media declined comment, and referred inquiries to Gibson.) Hundreds of lawsuits, he says, are already in the works by year’s end. “We perceive there to be millions, if not billions, of infringements out there,” he says.

Righthaven’s lawsuits come on the heels of similar campaigns targeting music and movie infringers. The Recording Industry Association of America sued about 20,000 thousand file sharers over five years, before recently winding down its campaign. And a coalition of independent film producers called the U.S. Copyright Group was formed this year, already unleashing as many as 20,000 federal lawsuits against BitTorrent users accused of unlawfully sharing movies.

The RIAA’s lawsuits weren’t a money maker, though — the record labels spent $64 million in legal costs, and recovered only $1.3 million in damages and settlements. The independent film producers say they nonetheless expect to turn a profit from their lawsuits.

“People are settling with us,” says Thomas Dunlap, the head lawyer of the Copyright Group’s litigation. The out-of-court settlements, the number of which he declined to divulge, are ranging in value from $1,500 to $3,500 — about the price it would cost defendants to retain a lawyer. The RIAA’s settlements, which it collected in nearly every case, were for roughly the same amounts.

But experts say that settling the Righthaven cases, many of which target bloggers or aggregation sites, might not be as easy. The RIAA lawsuits often accused peer-to-peer users of sharing dozens of music files, meaning the risk of going to trial was financially huge for the defendants.

The same is true of the BitTorrent lawsuits. The movie file sharers are accused of leeching and seeding bits of movie files, contributing to the widespread and unauthorized distribution of independent movies such as Hurt Locker, Cry of the Wolf and others.

But each of the Righthaven suits charge one, or a handful, of infringements. Defendants might be less willing to settle a lawsuit stemming from their posting of a single news article, despite the Copyright Act’s whopping damages. “You’d have to go after a lot of people for a relatively small amount of money,” says Jonathan Band, a Washington, D.C. copyright lawyer. “That is a riskier proposition.”

Gibson claims Righthaven has already settled several lawsuits, the bulk of which are being chronicled by the Las Vegas Sun, for undisclosed sums.

One defendant who is ready to settle is Fred Bouzek, a Virginia man who runs bikernews.net, a user-generated site about hardcore biker news. He was sued last week on allegations the site ran a Las Vegas Review-Journal story about police going under cover with the Hell’s Angels.

Even if he had grounds to fight the case, he says it would be cheaper to settle. “The only choice I have is to try to raise money and offer a settlement,” he says.

Bill Irvine of Phoenix says he is fighting infringement allegations targeting AboveTopSecret.com, the site he controls under The Above Network. The site is accused of infringing a Review-Journal article on the Gulf of Mexico oil spill. The site is a user-generated discussion on “conspiracies, UFO’s, paranormal, secret societies, political scandals, new world order, terrorism, and dozens of related topics” and gets about 5 million hits monthly, Irvine says.

Righthaven, he says, should have sent him a takedown notice under the Digital Millennium Copyright Act, because the article was posted by a user, not the site itself.

“In this case, we feel this suit does not have merit,” he says. “We are confident we will have success challenging it.”

Gibson says he’s just getting started. Righthaven has other media clients that he won’t name until the lawsuits start rolling out, he says.

“Frankly, I think we’re having tremendous success at a number of levels,” Gibson says. “We file new complaints every day.”

via Kabul War Diary.

WikiLeaks today released over 75,000 secret US military reports covering the war in Afghanistan.

The Afghan War Diary an extraordinary secret compendium of over 91,000 reports covering the war in Afghanistan from 2004 to 2010. The reports describe the majority of lethal military actions involving the United States military. They include the number of persons internally stated to be killed, wounded, or detained during each action, together with the precise geographical location of each event, and the military units involved and major weapon systems used.

The Afghan War Diary is the most significant archive about the reality of war to have ever been released during the course of a war. The deaths of tens of thousands is normally only a statistic but the archive reveals the locations and the key events behind each most of these deaths. We hope its release will lead to a comprehensive understanding of the war in Afghanistan and provide the raw ingredients necessary to change its course.

Most entries have been written by soldiers and intelligence officers listening to reports radioed in from front line deployments. However the reports also contain related information from Marines intelligence, US Embassies, and reports about corruption and development activity across Afghanistan.

Each report consists of the time and precise geographic location of an event that the US Army considers significant. It includes several additional standardized fields: The broad type of the event (combat, non-combat, propaganda, etc.); the category of the event as classified by US Forces, how many were detained, wounded, and killed from civilian, allied, host nation, and enemy forces; the name of the reporting unit and a number of other fields, the most significant of which is the summary – an English language description of the events that are covered in the report.

The Diary is available on the web and can be viewed in chronological order and by by over 100 categories assigned by the US Forces such as: “escalation of force”, “friendly-fire”, “development meeting”, etc. The reports can also be viewed by our “severity” measure-the total number of people killed, injured or detained. All incidents have been placed onto a map of Afghanistan and can be viewed on Google Earth limited to a particular window of time or place. In this way the unfolding of the last six years of war may be seen.

The material shows that cover-ups start on the ground. When reporting their own activities US Units are inclined to classify civilian kills as insurgent kills, downplay the number of people killed or otherwise make excuses for themselves. The reports, when made about other US Military units are more likely to be truthful, but still down play criticism. Conversely, when reporting on the actions of non-US ISAF forces the reports tend to be frank or critical and when reporting on the Taliban or other rebel groups, bad behavior is described in comprehensive detail. The behavior of the Afghan Army and Afghan authorities are also frequently described.